Adi Gaskell has a great post on getting more internal people involved with the community around your company, but I think there is a greater message in his words: Community Management works best when it becomes central to the culture of an organisation, when it becomes a way of operating rather than just another channel […]
I’m one of those that don’t see Social Media sites as a good place to build a community. Instead I see them as places to engage with people, but direct them to a platform you have more control over. I know the current mind set it to “go where they are”, but the reality is […]
Some Community Managers might take the heavy-handed approach and delete any post that isn’t “on-topic”. The best community managers, however, recognize a responsibility to the audience. They balance the ideal of maintaining an open forum with providing the best experience to the community members. This past week we talked a lot about Red Bull, not […]
Community cannot for long feed on itself; it can only flourish with the coming of others from beyond, their unknown and undiscovered brothers.
Communities change. You can fight the change, push back and try to maintain the status quo. Or you can embrace the change, champion the benefits and work to make things better for everyone. The effort and emotions are similar, but the results are very different.