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Hoarding information

Seth Godin at Seth's Blog wrote: If your project or organization depends on knowing things that other people don’t know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent. Agents and brokers of any kind, in fact....

A Few Working Definitions

Richard Millington at The Online Community Guide wrote: Even academics disagree. Let’s try to use more specific definitions.  Online Community. A community is a group of people whom have developed online relationships around a strong common interest. This means people...

Leveraging Power And Influence In Communities

Tim McDonald at My Community Manager wrote: As community managers, we all understand the role influence plays in growing our community. The scalability of how can you get members of your community to influence others, is not quite as understandable or universal. Or is...

What does your brand stand for?

Seth Godin at Seth's Blog wrote: If you tell me about service and quality and customer focus, you haven’t answered my question, because a hundred other brands stand for that. If you are what others are, then there’s nothing here to own or protect or...

On teaching people a lesson

Seth Godin at Seth's Blog wrote: You’re actually not teaching them a lesson, because the people who most need to learn a lesson haven’t, and won’t. What you’re actually doing is diverting yourself from your path as well as ruining your day...