Leveraging Power And Influence In Communities
Tim McDonald at My Community Manager wrote:
As community managers, we all understand the role influence plays in growing our community. The scalability of how can you get members of your community to influence others, is not quite as understandable or universal. Or is it? This week, on Community Manager Hangout #cmgrhangout, we invite Sam Fiorella, to join us and discuss everything you always wanted to know about influence and how to use it.
Who is Sam Fiorella?
Sam Fiorella is the co-author of Influence Marketing: How To Create, Manage and Measure Brand Influencers in Social Media and a Partner at Sensei Marketing, a consulting and technology firm focused on aiding global companies grow their business value through improved customer experiences. 1600 successful digital projects over a 20+ year career working with international brands such as Morgan Stanley, AOL, Deutsche Bank and Hyatt Gaming Management have made him a highly sought after marketing strategist and speaker on all areas of social business.
Sam shares his knowledge, experience, and point of view as a Rutgers CMD MBA faculty member, contributor to Huffington Post, and on his weekly #bizforum Twitter debate, where he challenges professionals to rethink business strategy and norms. Elsewhere online, Sam is the editor and principal blogger on SenseiMarketing.com and is a frequent contributor to many other top marketing blogs.
Here’s what will be talking about:
1) We throw the word around a lot, but what is “influence”?
2) How do you discover the true influencers in a community?
3) What are some ways you can you use influence to scale your community?
4) Can employees really be influencers to the external community? Will customers trust them?
5) How can the c-suite can break in and leverage their employees and foster the internal community?
Join us this week as Jonathan Brewer and Tim McDonald will be Hosting the Hangout with Sam, and brandie mccallum and Sherrie Rohde will being moderating the Twitter chat #cmgrhangout
Don’t forget to confirm you are attending and be on the lookout for a G+ notification about 1:55pm is you want to join the hangout.
Want to participate on Twitter? Watch the YouTube video (will be linked) and use #cmgrhangout when tweeting.