Why Your Company Needs A Community Manager

What is a Community Manager?

They are the person who oversees, maintains and takes responsibility for your business’ presence online in all the forms needed by your company. Such as using many online tools that make it easier for people to listen, interact, engage and collaborate with each other online. Many Social Networking platforms such as Facebook, MySpace, YouTube, LinkedIn, Twitter, blogs, message boards and countless others are becoming increasingly important connections to your customers.

Why do you need a Community Manager?

Your company can stop being reactive and start being proactive. Your CM can actively participate in social media conversations as the eyes, ears and voice of your company to create positive word-of-mouth about your products and services and grow your company’s reputation.Having one person tracking your online reputation and keeping you up to speed on what is happening in your industry is invaluable. Instead of always playing catch up with your competitors, be a trendsetter.

A CM can also research ideas, and learn more about what your customers and prospects are saying about their needs and experiences, and about your products and related areas. When this person becomes aware of something happening online among your audience, they will draw on the expertise and knowledge from within the organization to provide information to your customers. By analyzing your social media campaigns and translating the anecdotal data into recommendations you can gain new market and competitive insights to improve your products and services.

Some things to keep in mind:

Your community isn’t online from only 9 to 5. Communities never sleep, never take the weekend off and never take holidays or vacations. Being a CM is a very time-consuming job and the results are not always tangible and visible, though your CM should be able communicate what is happening in your community at any moment.

The launch phase of any community requires someone who is passionate and “transacting” a lot. Building communities is not about collecting as many people as possible and communities often don’t grow the way they are planned. The CM role will change as the needs of the community change. This means the CM doesn’t fit into any single definition. I often refer to the role as being similar to a liaison, bridging the gap between those inside and outside the organization.

I hope this has helped you and if you have any questions please feel free to contact me.

Historian’s “Social Media” Party!

As of today, I am officially job hunting… So, in an effort to find a great job as a Community Manager/Social Media guy, I’m hosting a crazy three-day blog, web site promotion event and social media party on my blog, my Facebook Fan page and my Twitter account. What’s truly unique about this event is that I plan to check out every link posted on my page, comment and share the link as I deem appropriate. Everybody may participate. It’s not necessary to have a blog or other website.

Historian’s Social Media Party

Hey companies, If you’d like to donate a door prize such as an products, T-shirts or anything else, please connect with me as quickly as possible by calling +1 (310) 574-2843 and leaving a voice mail.

Here are answers to some frequently asked questions:

  1. How do I register for this event?
    Visit the event page Historian’s Social Media Party and click on Attending. If you’re not a Facebook member, join Facebook first.
  2. I don’t want to use Facebook, now what?
    Post a comment here, or send me a message via twitter just use #SocMeParty so I know it is about this.
  3. In what ways can I participate?
    You can post a link to your blog or website with a brief non-hypey introduction. You can network (see below) with other people and check out their links. You can even be a fly on the wall (no pun intended) and just chill.
  4. What if I don’t have a blog or other website?
    Post a link to your Facebook page or profile, to your Twitter profile, LinkedIn profile, call me and leave a voice mail +1 (310) 574-2843, etc.
  5. When does this event take place?
    From Feb 15-17 according to the date wherever you are.
  6. Do I have to be awake and online for 72 hours?
    Nope.
  7. What am I not permitted to promote?
    No porn or hate content. No predominantly religious content. Gaming stuff is a huge plus!
  8. How many links may I post during the event?
    One…  with an exception…
  9. What if you don’t get to me?
    If I don’t get around to acknowledging your post within seven days, you may post a new link or re-post the old one.
  10. Can I network with other participants?
    You are encouraged to network, but please do so in a professional manner to avoid being forced to play “Strawberry Shortcake: Musical Match-Ups” with a broken controller.
  11. When will you be hosting another event like this one?
    I don’t know. It depends on how this one goes. If I get a great job, you can expect something like this at my new position. If not, I will hire bouncers and make it a rave with a $5 cover instead.
  12. What happens if I don’t attend this one?
    You’ll have to live with a guilty conscience for all eternity.
  13. This bullet point intentionally left blank.
    It’s number 13 and people are superstitious…
  14. Do I need to bring anything to the party?
    No, but you can help promote this event.
  15. How can I help promote this event?
    You can link to this article, share it on FB, tweet it, Stumble it, Digg it, or print copies and mail them to all your friends, family and colleagues.
  16. What if I don’t think you deserve this shameless self-promotion?
    I’ve got kids and bills, work with me here.
  17. What if you haven’t answered my question?
    I just pretend to be perfect, post it below and I will try and answer.

* Note that I reserve the right to modify the rules and conditions of this event arbitrarily and capriciously with or without prior or subsequent notice. I will also remove posts and comments as I see fit.

Don’t hesitate to connect, leave a comment, or offer me a job.

I want to thank Larry Brauner of http://online-social-networking.com/ for the idea for this event.