by David DeWald | Oct 17, 2012 | Community Management, Social Media
Some Community Managers might take the heavy-handed approach and delete any post that isn’t “on-topic”. The best community managers, however, recognize a responsibility to the audience. They balance the ideal of maintaining an open forum with providing the best...
by David DeWald | Oct 13, 2012 | Community Management
Communities change. You can fight the change, push back and try to maintain the status quo. Or you can embrace the change, champion the benefits and work to make things better for everyone. The effort and emotions are similar, but the results are very different.
by David DeWald | Oct 12, 2012 | Community Management
I’ve often stated that for the most part you shouldn’t build your community on platforms where you have no control. As Socialfresh points out, Facebook has tweaked things and a Brand’s Page Reach has been negatively impacted. My team at EdgeRank...
by David DeWald | Oct 11, 2012 | Community Management
The question I get ask most often is how you measure success in Community Building since you can’t easily tie it to ROI. Looking at the data that Rich provides you can see that there are data that can be gathered and measured to determine the health of your...
by David DeWald | Oct 10, 2012 | Community Management, Random Thoughts
Many companies are finding that investing in user groups and their supporting online user communities is a relatively low-cost way to consistently deliver value in all of those areas and much more. When getting executive buy-in for your online user community, you can...
by David DeWald | Jan 11, 2012 | Community Management
A lot of people would like to tie Social Media efforts to old school “Return on Investment”, considering profits in relation to capital invested. I would challenge that notion by offering another view. In psychology, “Reciprocity” is described...