by David DeWald | Nov 6, 2012 | Community Management
I have a lot of respect for Seth. He has a brilliant mind and sees the marketing world in ways that many cannot. However I think he missed the mark on this one. …Just about every organization, every online service, every product and every element of our culture...
by David DeWald | Oct 24, 2012 | Community Management
Adi Gaskell has a great post on getting more internal people involved with the community around your company, but I think there is a greater message in his words: Community Management works best when it becomes central to the culture of an organisation, when it...
by David DeWald | Oct 19, 2012 | Community Management, Social Media
I’m one of those that don’t see Social Media sites as a good place to build a community. Instead I see them as places to engage with people, but direct them to a platform you have more control over. I know the current mind set it to “go where they...
by David DeWald | Oct 17, 2012 | Community Management, Social Media
Some Community Managers might take the heavy-handed approach and delete any post that isn’t “on-topic”. The best community managers, however, recognize a responsibility to the audience. They balance the ideal of maintaining an open forum with providing the best...
by David DeWald | Oct 13, 2012 | Community Management
Communities change. You can fight the change, push back and try to maintain the status quo. Or you can embrace the change, champion the benefits and work to make things better for everyone. The effort and emotions are similar, but the results are very different.